PORTFOLIO

PORTFOLIO

hello@gundeepanand.co.uk

I’m Gundeep — a creative rooted in sport and streetwear, building stories that move across worlds.

From Nike’s Euros campaign to culture-led strategy for Sky Sports F1, my work blends fashion, sport, and culture. I’ve directed campaigns for Adidas, EA Sports, Coca-Cola, and EE and built one of the most credible street football platforms in Europe.

I’ve built IP, led creative across multi-channel campaigns, and delivered branded series. My work lives across social, film, retail, OOH, and live experience — always designed to move culture and numbers.

My creative practice has been featured by La Biennale and the V&A Museum, and is grounded in image, identity, and community — from concrete to catwalk. I make culture visible, and give energy structure.

GUNDEEP ANAND

Creative Director & Cultural Strategist

EA SPORTS

ADIDAS WC

V&A x WSWF

NIKE
F1 SS
EA Sports
ADIDAS 
THe last stand
V&A MuseuM
Coca Cola
EE
Nando's
ARSenal F.C.

When I’m not directing or consulting, I support brands, artists, and community-led platforms that centre purpose over hype.

From helping KEGO build his creative identity, to working with Without Shape Without Form — a platform that champions the arts as a catalyst for social change — my practice moves between strategy and service. I also stay grounded through ongoing practise of Simran in my daily life.

I’m currently developing new IP across fashion, sport, and storytelling — and open to creative commissions and consulting.

What People Are Saying

“Gundeep is unique … a force of nature. The Last Stand has gone from being an idea in his head to becoming a unique enduring sports and social property. He is not going to stop until he has helped build a better society ..”

— Simon Morris (ex-Amazon Global CCO)

“Working with Gundeep was genuinely refreshing. His ideas cut through, his energy lifted the room, and his understanding of culture brought a new edge to our creative thinking. He pushed us in the best way — and even called on Christmas Eve to say thank you. That says everything.”

— Ceri Sampson (Sky Group Exec Creative Director)

“Gundeep possesses the kind of infectious charisma and boundless energy that can propel conceptual promise to executional greatness. A one-man whirlwind of creativity, charm and cultural connection. Despite all that, he also remains a lovely man..”

— Freddie Young (ON Running | EMEA Brand Comms)